This isn’t easy to answer in one sentence as every business is different and there are many ways to market your business too. But, know you are why. What is your reason for marketing and what do you want to achieve? None of us have time and money to waste, so let’s make the most of any marketing we do!

What You Need To Know Before Marketing

1. Target audience
2. Messaging
3. Marketing Tactics

1. Firstly, to maximise the impact of potential success, you need to make sure you are reaching the right people. You need to know who this person/people/businesses are before launching any marketing.

2. Secondly, what message are you trying to get across to these people? Include your benefits, niche, and USP. You need to know what you are going to say and what your call to action is.

3. Thirdly, what tactics or campaigns will you implement to reach these people with your message? Marketing isn’t a tick box so don’t do everything. Base this decision on budget, timeline, previous successes, target audience preferences, relevance and

Now you know what you want to say and to whom and you have launched your marketing, you need to measure it afterward! If you don’t measure, how will you know what has worked or not? How will you know where to spend more or less time?

The Main Reasons and Benefits Of Measuring Your Marketing: 

  • Save time
  • Save money
  • Make informed decisions
  • Improve chances of success

What You Can Measure After And What It Will Tell You

Leads – numbers, sources = where to spend time and money
Website – numbers, keywords, bounce rates = is your site found, and is the content right?
Email marketing – no of subscribers on the database, no of opens and clicks = is your database growing, and is your content right and engaging enough?

Social media – no of likes, follows and engagement = is your content good, are people
converting and making purchases? Is your brand awareness good?
There are more areas to measure, but this is just a starting guide for you.

To Summarise …

Before you launch any activity, take a snapshot of the figures so you can gauge the impact and growth in a few weeks or months’ time. Then you will know if your marketing right is right for your business. Don’t get obsessed with numbers. It is quality, not quantity.


Nicole Martin, Marketing Consultant
Pinpoint Marketing Consultancy Ltd
Find out more about Nicole and what Pinpoint Marketing has to offer small businesses marketing wise here –