Trust is something that takes time to build. It’s a process that involves putting yourself out there and showing up with what you have – your knowledge, your personality and your unique style. But how exactly do you build trust online?
Here are five top tips to help you start the process of building trust between yourself and your potential, future clients.
Tip #1: Be Seen
If you want to build trust online, you need to be visible – and that means putting yourself out there. The fastest way to build rapport with your potential clients is to show them who you are, so they can start to put a face to the name and business. Get yourself in front of the camera and make the most of the social options available to you, such as Facebook Livestream, YouTube and Instagram.
Tip #2: Be knowledgeable
Talk about the problems your potential clients may be experiencing, share your experiences and provide solutions and helpful tips they can start using. Write about what you know, by creating helpful resources and blogs.
Tip #3: Be consistent
If you want to build trust, show up on a consistent basis. For the main part, this tip is all about maintaining a schedule for your content, so you can maintain a frequent and regular posting regime – but it’s also about the type of content you post too. Ensure you’re always being consistent with the message you’re putting out there – right down to your beliefs and branding.
Tip #4: Be approachable
Trust is a two-way street – and that can only be achieved if you’re seen as approachable. Show that you value the other person as much as you value yourself, by inviting them to interact, share their problems with you, email you if needed and that you’ll respond to their questions when asked.
Tip #5: Be generous
If you’re constantly selling, people won’t readily trust you – as they’ll be thinking you see them just as a means to a (financial) end. When you’re sharing your knowledge, be generous and share it initially for free – via blogs, videos, reports, checklists and audios/podcasts. Be generous with your time, by interacting and corresponding with your followers, fans and email respondents.
And finally, when you’ve built that trust and your potential leads are turning into customers – be generous with your offers. This doesn’t mean lowering your prices, but it does mean offering bonuses that have real value to your clients and by offering pricing options to make it easier for them to make the transition from ‘lead’ to ‘buyer’.
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