The Income Stream You Have Already Built
The Income Stream You Have Already Built Last week I wrote about side quests, the second streams of income that run alongside your main business. The response told me something. Plenty of you are ready for one. So this week I want to talk about the side quest most...
Multiple Streams, One Woman
Multiple Streams, One Woman There is a particular kind of woman who walks into an Athena room. She runs her business, yes. But she is also often quietly building something else. A course. A book. A property. A brand extension she has not told anyone about yet, in case...
The Alchemy of Athena
Member in the Spotlight: Tara and the Alchemy of Athena Some weeks the story writes itself. This is one of them. This week an email arrived from Tara, a member in Lara Lauder’s Thatcham and Theale group. She had just self-published her first book, Born...

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